It’s time to talk about TREAT yet again! I’ve been trying to revive the name of this band for quite some time; seems to me that everyone forgot how awesome those Swedish rockstars were back in the day. Not only that, but on April 21st (2017), TREAT released a brand new live album, titled “The Road More or Less Travelled” which pretty much served as a reminder that the band is still alive, kicking and entertaining rock fans from all over the world. I thought that in the spirit of the new album, we should remember some of their ‘80s classics and in particular an album I truly enjoy and play quite often these days. Don’t expect to be mindblown or have your entire perception of rock music shattered in front of your eyes. “The Pleasure Principle” is nothing but a straightforward, easily-consumable, ear-pleasing experience which might improve your mood in a second. Last but not least, don’t get the fact that those guys never hit it that big cloud your judgment. TREAT, along with this album are definitely worthy of checking out.
I will be very brief because no time must be wasted – “The Pleasure Principle” deserves to be heard right here, right now! An absolute melodic rock bliss, empowered with everything you could’ve asked for – catchy melodies, pleasing keyboards (just the right amount), screaming guitars and of course, superb vocals by Robert Ernlund. Some of the most memorable moments, include “Rev It Up”, “Steal Your Heart Away”, “Fallen Angel” and the fantastic ballad “Take My Hand”. If you weren’t there to experience it, this album will give you a clear idea of how fun it was to live in the ’80s! (I wasn’t there but I can feel it)~
I can guarantee you tons of singing along, head-nodding and good mood! Give it a go!